Hey freelancer
(or future freelancer),
Do you want to have more free time in your day to be able to go out to dinner with friends, spend an entire day at the beach, or maybe even be able to craft your next offer?
You’re passionate, hardworking, and super knowledgeable in your field.
So what GIVES?
It can feel like an uphill battle at times because you’re more than willing to DO THE WORK.
Fact is… there are just some things you should not skip over. Sometimes, life just gets in the way, and you need a little help in establishing a game plan to break through.
I’m Samantha, and I know all about what you’re going through. In case we’ve never met before, let me tell you a little bit about me…
My journey into the online space began in 2018 while I was traveling abroad on a Working Holiday Visa. What started as a way to earn income while exploring new places quickly turned into a full-fledged career. I discovered my passion for systems and organization, becoming deeply skilled in platforms like Asana and Dubsado, and loved helping online coaches, consultants, and course creators streamline their backend operations. I found immense joy in building structures that allowed business owners to grow with less stress and more freedom.
Over the years, I’ve evolved from offering traditional Virtual Assistant services to specializing in systems setup, digital template creation, and now, coaching aspiring and early-stage Virtual Assistants. My mission is to help women with strong administrative backgrounds—often from industries like healthcare, hospitality, or education—transition their skills online to create more time freedom, financial independence, and a lifestyle that truly fits them.
I see you over there!
How did this all start?
I started Miss Samantha Elizabeth because I wanted to be my own boss and build a business that truly supported my life. After years in administrative roles, I saw businesses struggle without solid foundations. With a passion for traveling the world, a burning desire for independence, and knowing that a strong business foundation is imperative for ANY business, I officially opened the doors to Miss Samantha Elizabeth.
My role initially involved helping online business owners clean up the digital side of their business, set up efficient workflows, create SOP’s, install systems to automate tasks, and assist with a plethora of admin tasks. I truly believe that no matter how new or old a business is, having a solid business foundation helps it to flourish and continue to grow. Without it, your days as an online business owner risk being less productive, encountering project bottlenecks, and leading to unhappy team members.
Now, through coaching, I provide a clear roadmap to starting and growing a Virtual Assistant business—from defining services and setting rates to creating smooth client onboarding processes and finding consistent, aligned clients. I focus on simplicity, sustainability, and empowerment, helping my clients build businesses that work for them instead of the other way around. My approach combines hands-on strategy with genuine mentorship, guiding women from feeling uncertain and overwhelmed to organized, confident, and supported.
My approach is unique in that…
Working smarter, not harder, is my motto. I live and breathe systems, automation, and organization, focusing on productivity day in and day out. If a system can do your work for you, giving you extra time to hop on one more sales call or record one more Reel, set that system up NOW!
I know firsthand how easy it is to get lost in the noise of “hustle culture” and social media advice. That’s why I focus on sustainable growth and authentic success—building a business that supports your values, not one that drains you.
Outside of my work, you’ll find me doing the things that ground me—baking sourdough, sewing, tending to my home, or enjoying quiet moments with my partner and our cat. I believe in living intentionally and creating space for what matters most. My goal is to help other women do the same: build thriving, freedom-based businesses that give them confidence, balance, and the ability to design a life they truly love.